Collistar launches MilanobyDay, the new make-up collection for spring-summer 2020 and calls Massimiliano della Maggesa to explain how to use the products correctly. Tuscan, Massimiliano began his career in the fashion world in the 80s as a designer.

Beauty tips

Always passionate about color, before joining Collistar he works as a make-up artist for fashion shows and beauty brands. According to Massimiliano it takes a few steps to be perfect all day long. It begins by applying the Magica BB + detox cream, a fluid and light emulsion perfect for hydrating, purifying and protecting.

To apply it, just spread it with your fingertips. With a few circular movements, thanks to its velvety texture, it penetrates the skin quickly. A pass of the mascara Infinito ® Waterproof Extra black to lengthen and nourish the eyelashes and you’re done!

To give color to the cheeks, there is Maxi Blushe silk effect. It takes two minutes and the skin appears immediately brighter, thanks to the Hyaluronic acid and Vitamin E. To apply it, just follow the line of the cheekbones with your fingers.

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Finally a brushstroke of Ultra Brilliant Twist Gloss to have perfect, hydrated and sensual lips. The practical pencil draws the mouth quickly and precisely. The effect is very natural. And for the evening? No need to go home, just Only for your Eyes Long Lasting Stylo Eyeshadow.

It works like a pencil but is as precise as a Kajal. Soft and silky, thanks to Jojoba oil, it spreads easily giving an intense and bright color. And to have a sophisticated and seductive “Smokey-Eye”effect, just play with the different colors and blend them with your fingers.

The campaign

Lucia Emanuela Curzi, illustrator for numerous brands and fashion magazines, is entrusted with the task of telling the MilanobyDay collection. Her drawings mark the day of the Collistar woman. A dynamic and active woman who lives and loves Milan.