A tribute to Sicily and the Italian artisan tradition. White, the fair dedicated to new trends, paid homage to the island and its numerous talents with a dedicated pavilion. After an intense research, 41 brands showed their creations during the Milan fashion week.


Despite the absence of Chinese buyers and journalists, Focus on Sicily has achieved a great success. Thanks also to a well-studied communication strategy and suggestive videos created to tell the story of a territory rich in charm and culture.

MV Marianna Vigneri

Villino Florio and Villa Virginia Caruso, have been opened for the first time and acted as a backdrop for the shooting. Massimiliano Bizzi, founder of White, is convinced that attention to new production models and craftsmanship will give the right value to Made in Italy. Now synonymous with quality and excellence, especially abroad.

Girolamo Turano, Councilor for Productive Activities of the Sicily Region, was also enthusiastic about the results achieved. Sicilian fashion is a sector in turmoil, so much so that more and more young people decide to pursue a career in the sector. And the new Sicilian labels are optimistic about the future and the challenge of internationalization.