Photographer Szilveszter Makó signed the Romeo Gigli SS 2020 campaign. Through 16 shots Makó captures the very essence of the movement. The clothes by Alessandro De Benedetti, visionary designer at the helm of the brand, take care of the rest.
De Benedetti, strongly desired by the new owners of the brand, worked extensively in high-end fashion with Thierry Mügler and then in prêt-à-porter. Makó’s shots reveal oblique cuts and very light materials, overlays and ruffles. The forms are enveloping, embrace the body without ever forcing it.
SS 2020 Collection
The impalpable fabrics and feminine details, in the skilled hands of De Benedetti, become fertile ground for experimentation. After all, it is from the Haute Couture that the designer draws with both hands, the result is a poetic but contemporary collection.
Romeo Gigli’s woman is enchanting, wrapped in a cocoon of tulle she seems to come from a fairy world. Perennially poised between the office and a movie set, she twirls sensual but with a firm air. The brand could not choose a better fashion designer for its relaunch. Alessandro’s pencil, already awarded with the La Kore award, is the most suitable one to dissolve the oblivion in which the Maison had fallen.
A collection was enough to erase layers of dusty ordinariness. Alessandro moves at full speed, after all it would be a pity to imprison a talent so out of the ordinary. His collections have proven to be fascinating and know how to sell.
A talented fashion designer
In 2007 his woman wore deconstructed gaucho dresses made of glass sequins, gaining acclaim. Hilary Alexander, reporter for the Daily Telegraph, defines the collection as “exciting”. In the same year, the Extè brand entrusted him with the task of reinventing the suit. And he brought out a masterpiece made of treated jeans and woven mesh.
In 2008, during the Russian Fashion Week, he sent layers of chiffon and metallic macramé lace on the runway. In 2009, with the De Benedetti Bloodrouge project, he made handmade clothes using the origami technique combined with flexible bustiers.
His is always the merit of having renewed the Mila Schön brand, giving us a proud and strong-willed woman. Alessandro De Benedetti has a difficult task, to collect the baton of Romeo Gigli. But his sophisticated and surprising style will give us, as always, wonderful and unexpected results.