#beautyfridge is the most popular hashtag on social media. Thanks also to the high temperatures that make half of Europe gasp. The small size fridge is the last frontier of DIY luxury. Born as a portable refrigerator where you can store cans and single portions of food, in a short time it became a super cool accessory.
Thanks to its eye-catching design and feminine colours, ranging from silver to coral red, the demand for mini fridges has skyrocketed. Accomplices beauty editor and influencer, the transition from simple appliance to fashionable product was short. Today the micro refrigerator is mainly used to store beauty products.
The most in demand is the Frigidaire model, on sale from Walmart, but many companies, sniffing out the deal, have launched new and more eye-catching mini fridges. But is it useful to keep cosmetics in the cold? According to many dermatologists more than a whim is a wise choice.
Cold, in fact, helps the preservation of products, especially if rich in active ingredients such as vitamin C. In addition, thanks to low temperatures, many cosmetics improve their performance, such as invigorating masks, serums and decongestant creams.
Great for making more effective sunscreens, in cream or stick, tonics and aftersun, it is instead harmful to oils and beauty products based on clay. Exposed to the cold, in fact, they thicken and crystallize, losing effectiveness.