Beautiful is beautiful, but that Tiziano Guardini was also available and nice was a pleasant discovery. The fashion world is rather inclined to salamartos and little to genuineness, but this dark and athletic boy, born in 1980, is an enfant-prodige who will talk about himself for a long time.
Not only because in 2017 he won the “Franca Sozzani GCC Award for best emerging designer” award, for a degree in economics left in the drawer or for the “pine needles” jacket with which, in 2012, he passes easily from the edition of limited / unlimited at the Vogue Fashion Night Out in Rome. Trifles for a talent that, at some point, decides to abandon a brilliant career in the world of finance to devote body and soul to his first, true, great love: fashion.
It will be for a good dose of unconsciousness, a certain stubbornness, the visionary talent that recalls that of another tenacious and virtuous style, Riccardo Tisci, or perhaps, more simply, for that auspicious name, Tiziano, as the artist and innovator of the Arts.
What is certain is that Tiziano Guardini grinds consents and success, in 2013 he participates in the WHITE Trade Show in Milan and his models are exhibited at the Royal Albert Hall in London. The 2014 sees him protagonist in the UN headquarters in Geneva, on the occasion of the event Fashion for Forest and Forest for Fashion, in 2015 he finds the time to amaze everyone with a sculpture dress made with liquorice roots for the exhibition food, tales about food and fashion.
The costume designer and Oscar winner Milena Canonero does not let him escape and the two, in 2016, collaborate for the realization of the show Cum Grande Humiltate. The rest is recent history, a fashion show at the Milan Fashion Week, a very stylish line of ready-to-wear and a beautiful Couture collection to take your breath away. He loves to call it ECOture, not to deny his green soul, the rest in his palmares could not miss a Green Carpet Award, the Oscar for sustainable fashion.
It is in Haute Couture that Tiziano expresses the best of himself, where he finds the synthesis of his entire journey, as a man and as a fashion designer. Innovation and tradition, respect for the environment and glamour, artisan expertise and a fair amount of madness. It all starts from nature to return to nature, often repeats it to himself and his collaborators and now his parents believe it too.
Chatting with Tiziano
(Q) Hi Tiziano, thank you for agreeing to meet me. Tell me something about you…
(A) Tiziano is a dreamer, a brave, a determined, a spiritual, sensitive person who seeks the “sun” in everyday life and those around me would certainly add a precise and a workaholic… So much so that some call me “Stakanov”! But I feel it as a compliment and a confirmation of how much passion and professionalism I put into what I do.
(Q) Before becoming a fashion designer you earned a degree in Economics. Why did you change direction?
(A) At 11 I had already decided that I wanted to be a fashion design, but my parents did not really believe in an “artistic” work, especially because there were no “securities”. When I started working with this degree, seeing myself from the outside, I realized that I was living a life that was not mine and that I really “needed” to create and so I did the admission test for the Koefia Fashion Academy in Rome.
(Q) I guess everyone at home was a bit surprised, have ever tried to dissuade?
(A) Yes absolutely, as I told you before it was a good fight.
(Q) Let’s talk about your sustainable approach to fashion. What is your relationship with the environment?
(A) I have always felt the need to live in harmony, but I recognize that today it is not easy. Today it is still difficult to have an “impact 0” on the environment. However we are moving in that direction and this makes me extremely hopeful. The nature, the Earth, the environment that surrounds us are not ours, we are part of a balance that we have to perceive and with which we must get in tune. In everyday life we can already do a lot, changing the approach to what we buy even for detergents at home or our approach to unbridled consumerism.
(Q) In addition to the prêt-à-porter, you also have an Haute Couture line called ECOuture, respectful and sustainable. Can I ask you in terms of time, difficulty and money what is the difference between one of your couture garments and that of a non-green brand?
(A) Meanwhile, the search for materials is enormous and is not so obvious, both for new products and for the purpose of reusing something that has already been produced, such as fabrics or accessories made from parts of existing garments. In a garment we are making, in which there will be sequins, we have done a huge research on old disused productions. Really fun for me and my staff, but equally challenging. The cost is not prohibitive, I assure you, and I think it is relative if we think that often we pay the brand and not necessarily the quality of a product.
(Q) Recently I read that Burberry has destroyed garments for almost 30 million euros. It seems to be a common practice for many brands, but few admit it. Do not you think that these policies are not only little respectful towards the planet and the workers, but also counterproductive for brand awareness of a brand?
(A) Absolutely! It is above all now that a sensitivity towards the environment and respect for human dignity is growing. #makeachange
(Q) It seems that for many brands the environmental issue is only a facade. For many emerging brands and designers, on the other hand, it is vital. You teach us that you can make beautiful and sustainable fashion, Helsinki Fashion Week is a hotbed of green talent, because then this awareness can not become a habit even among established names?
(A) Changing a structured company is not easy and unfortunately I know economics. At this point it is only necessary to understand who is interested in making the change in a sustainable context.
(Q) How many hours do you work a day?
(A) Currently an average of 15 hours because I’m preparing the show and work for private clients.
(Q) Was there a time when you thought you could not do it?
(A) Yes absolutely, the question is “how many times”. (laughs)
(Q) You are young and talented, you have collected a slew of prizes to envy emblazoned names. Are you happy?
(A) I feel sincerely and certainly very satisfied with all this.
(Q) What would you like to achieve within the next five years?
(A) A dance show or a movie with sustainable costumes!
(Q) If you had not become a fashion designer now you would be…
(A) A classic dancer.